Why Working With Influencers Will Get You Natural Links – A Video Guide
Engaging experts and influencers is an easy and effective way to get the best out of your content and online PR activities. No one expects you to know every little update, detail, law, or aspect of the...
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Hosting Content on Third Party Websites: What’s acceptable?
The Good, the Bad and the Ugly Face of Third Party Hosted Content SEO and the term ‘guest posting’ were once like two peas in a rather large pod but as the world of SEO changes so has the nature of so...
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The History of SEO Terminology
The history and origin of words is an intriguing subject for most. Many people do not put much thought into a word when they use it, but when an interesting fact is revealed they are left pleasantly...
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Adding Value to Your Content with High Quality Photography
In content marketing and online PR the importance of great content has been firmly established; if your copy doesn’t cut it, no one will want to read it. If no one wants to read your content then it...
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7 Steps to Creating Great Content
When writing content for marketing purposes there is one simple equation to follow: GREAT CONTENT + EXPOSURE = NATURAL LINKS Google is all about user experience and as such it wants to show websites...
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How to Write Content for Marketing
It’s no secret that content is crucial to achieving the highest search engine rankings and recent updates to Google’s guidelines have placed renewed emphasis on this. We’ve looked at the marketing...
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Multi-Platform Content
We have evolved from the days of the humble radio, to black and white television sets all the way to the modern-day internet information super-highway. Passed off by some as an information overload but...
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The Importance of Proofreading Content
‘The Pen is Mightier than the Sword’ (Edward Bulwer-Lytton: 1839) Although the play ‘Richelieu’ by Edward Bulwer-Lytton might not be well known to some, this very famous quote from it rings true for...
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How Darwin’s Theories Relate to SEO
Since its introduction to the public in 1991, the World Wide Web has evolved from static content to be adaptive and dynamic. Alongside this, user habits have changed, particularly with their use of...
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Plan Your Content in Five Steps
Plans are what make the world go round in such a happily structured and well thought out way, and are certainly not just the nagging domain of your GCSE English teacher. A plan comes in all shapes and...
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